Margin Analyzer

Total Items: 1  |  Active: 1
Cost (COGS)
$
Revenue (Price)
$
Gross Profit
$
Gross Margin
%
Markup
%
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Add New Product

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Adjustments
%
%

Final Summary

MetricAmountFormula
Gross Revenue---Price × Qty
Total Discounts---Subtrahend
Net Revenue---Gross - Discounts
Gross Profit---Net Rev - COGS
Total Expenses---OpEx / Others
Operating Profit---Gross P. - OpEx
Total Taxes---Tax / VAT
Net Profit---Op. Profit - Tax

Net Margin

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Avg Profit / Unit

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Efficiency
0%

Strategic Advice

Complete calculations to see your profit health analysis.

TL;DR: The Margin Analyzer instantly calculates your gross profit, net margin, and markup while factoring in custom adjustments like taxes and discounts.

Whether you are analyzing a single product or managing a complex multi-product portfolio, our system allows you to add products, set quantities, and run precise profit calculations in seconds. By entering any two values (e.g., Cost and Revenue), the 5-way solver automatically fills in the rest.

TL;DR: Margin is based on your revenue, while Markup is based on your cost.

Margin (Gross Margin) represents the percentage of total sales revenue that you keep as profit after deducting the Cost of Goods Sold (COGS). Formula: (Gross Profit / Revenue) × 100.

Markup is the percentage by which the cost of a product is increased to arrive at the selling price. Formula: (Gross Profit / Cost) × 100.

Read our full 2026 guide on Pricing Strategies & The Margin Illusion →

TL;DR: You can apply Global or Individual adjustments (percentage or fixed amounts) to factor in additional expenses before arriving at your final Net Profit.

Our analyzer goes beyond basic gross profit by allowing unlimited Custom Expenses.

  • Global Adjustments: Apply to the entire calculation (e.g., a universal 5% discount code).
  • Individual Adjustments: Attach specific shipping costs or packaging fees to a single product.

Net Profit Formula: Gross Profit - Total Custom Expenses - Total Taxes

TL;DR: Yes, logged-in users can securely save up to 10 unique calculation presets to the cloud.

Instead of re-entering complex multi-product data and tax adjustments every time, you can hit the "Save Preset" button at the top of the analyzer. You can reload these specific setups whenever you return to the platform.

Read Blog: B2B vs B2C E-commerce Margin Structures & Saving Presets

COGS (Cost of Goods Sold): The direct costs attributable to the production or acquisition of the goods sold by a company.

Revenue: The total amount of income generated by the sale of goods or services related to the company's primary operations.

Gross Profit: Revenue minus the Cost of Goods Sold (COGS). This is your profit before operating expenses and taxes.

Learn how to track true profitability with CM1, CM2, and CM3 →